01 / ACTIVITY
Contacts and conversations
Inbound demand, messages sent, calls answered, conversations completed, and response speed. These show system activity—not proven commercial impact.
REPORTING / EVIDENCE
Measure the pipeline.
Not the hype.
A call answered is not a job sold. A booked appointment is not revenue collected. Mavenu’s reporting framework separates activity, business outcomes, and attribution so decisions are based on usable evidence.
REPORTING FRAMEWORK
Five different
kinds of evidence.
02 / PIPELINE
Qualified opportunities
Eligible leads, appointments, attended appointments, estimates, and documented human handoffs. Track unique opportunities to avoid duplicate counts.
03 / OUTCOMES
Jobs and collections
Compare confirmed sold jobs, completed work, invoiced revenue, and collected revenue. Report each separately and reconcile to the source system where available.
04 / ATTRIBUTION
Direct, recovered, assisted, unknown
Apply documented definitions. Label uncertain influence as assisted or unattributed; do not automatically credit AI with every subsequent transaction.
05 / ECONOMICS
Cost and margin
Review labor and fulfillment costs, usage, agency fees, gross margin, and incremental contribution. Gross revenue and profit are different measures.
Model possible opportunity without claiming guaranteed outcomes.
The browser-side calculator illustrates how different assumptions affect gross revenue.
Open the calculator ↗