PILOT / PERFORMANCE EVIDENCE
Make the pilot
measurable.
Compare a baseline cohort and a pilot cohort using the same outcome definition, the same measurement period, and a verified source of truth. Model the economics without presenting correlation as proof of AI impact.
BASELINE → PILOT
Measure before
you expand.
Use comparable periods and eligible opportunities. “Closed sales” means completed sales recorded in the source system—not merely AI conversations or appointments booked. The difference is descriptive, not automatically attributable to AI.
YOUR RESULTS BRIEF
Enter the two cohorts.
Nothing is sent or stored. This scorecard is for planning and documentation only.
Only use operational records that you are authorized to handle. Do not input personal customer data. An observed change is not proof of incremental causation. Verify with client finance and operations owners.
Read the evidence standard ↗